AKA's album Mass Country is going international.
The album will be displayed on the billboard in Times Square.
Mass Country was produced and completed before South African rapper AKA’s untimely death.
It’s been a two-year process working on this album.
Previously, the billboard showcased other South African artists like Kabza de Small and Sha Sha.
The lead music strategy and operations for Spotify Sub-Saharan Africa was done by Warren Bokwe.
As of Spotify's data, South Africa makes up the largest single market for AKA’s music at 38%.
The UK, USA, Sweden, and Germany
ound out the top 5 markets for AKA's music.
Streams of AKA’s music have increased by 743% on Spotify since his death.
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